Last week, MENA’s annual festival of creativity – Dubai Lynx drew to a close. A jam-packed programme (over March 5 – 7) at Madinat Jumeirah witnessed an awe-inspiring line-up of speakers pointing the way towards the future of creativity. The festival was the perfect platform for the creative communications industry to LEARN, SHARE, NETWORK and be INSPIRED.
The Dubai Lynx Awards – which celebrates excellence in creative communications in the MENA region, received 2,632 entries across the 17 Lynx categories, up 4.5% from last year. The Awards night (March 8) ended on yet another successful note with 18 Grand Prix trophies being presented.
“The Dubai Lynx awards exist to celebrate and champion creativity, while reflecting the ever shifting branded communications landscape. This year saw submissions from 22 countries, including a first from Sudan and an increase in some of the more traditional categories such as Print and Outdoor,” said, Terry Savage, Chairman of Dubai Lynx. “The evening brings to a close the three-day Festival, which was attended by over 2,300 creative communications professionals this year and the work that was awarded really demonstrates the essence of creativity in the region,” he continued.
Here’s a video featuring highlights from the three-day Dubai Lynx Festival (5th – 7th March) – produced by Motivate Publishing.
The 2017 winners are as follows:
CATEGORY AWARDS
- Branded Content & Entertainment Grand Prix: Memac Ogilvy & Mather Dubai, UAE, “Tummyfish”, Nestlé Middle East Other awards: 2 gold, 7 silver, 7 bronze
- Creative Effectiveness Grand Prix: J. Walter Thompson Beirut, Lebanon, “The Good Note”, Bou Khalil Supermarché Other awards: 3 Creative Effectiveness Lynx
- Design Grand Prix: Grey MENA Dubai, UAE, “Veils of Pride”, Tathqeef Other awards: 3 gold, 5 silver, 5 bronze
- Direct Grand Prix: The Classic Partnership Advertising Dubai, UAE, “Footnote for the Breast”, Medcare Women & Children Hospital Other awards: 3 gold, 8 silver, 9 bronze
- Film Grand Prix: Blue Barracuda Dubai, UAE, “Can you get home before your Zespri Kiwifruit?”, “Zespri Kiwi and the Master of Spoons”, “When a Zespri Kiwi meets a Fan”, Zespri Kiwifruit Other awards: 1 gold, 5 silver, 8 bronze
- Film Craft Grand Prix: J. Walter Thompson Dubai, UAE, “Suzy’s Beauty Salon”, “Under-14 Handball”, Mada Masr Other awards: 4 gold, 7 silver, 10 bronze
- Grand Prix for Good Grand Prix: Leo Burnett Beirut, Lebanon, “Legally Bride”, KAFA (Enough) Violence & Exploitation
- Innovation Grand Prix: Memac Ogilvy & Mather Dubai, UAE, “Spuble”, Spuble Other awards: 2 Innovation Lynx
- Integrated Grand Prix: Leo Burnett Dubai, UAE, “#PostWisely”, du (Emirates Integrated Telecommunications Company) Other awards: 1 gold, 1 silver, 1 bronze
- Interactive Grand Prix: Leo Burnett Dubai, UAE, “#PostWisely”, du (Emirates Integrated Telecommunications Company) Other awards: 3 gold, 5 silver, 8 bronze
- Media Grand Prix: J. Walter Thompson Riyadh, Saudi Arabia, “The Campaign that never saw the light”, Saudi Telecom Company Other awards: 4 gold, 10 silver, 14 bronze
- Mobile Grand Prix: FP7/TUN Tunis, Tunisia, “The Hammam Fighter”, Orange Other awards: 1 gold, 1 silver, 1 bronze
- Outdoor Grand Prix: Y&R Dubai, UAE, “Sunglasses”, “Bag”, “Make Up”, “Shoes”, The Cartel Other awards: 3 gold, 4 silver, 8 bronze
- PR Grand Prix: Memac Ogilvy Advize, Amman, Jordan, “Trump”, Royal Jordanian Other awards: 2 gold, 7 silver, 7 bronze
- Print & Publishing Grand Prix: Y&R Dubai, UAE, “Shoes”, The Cartel Other awards: 1 gold, 4 silver, 7 bronze
- Print & Outdoor Craft Grand Prix: Y&R Dubai, UAE, “Make Up”, “Shoes”, The Cartel Other awards: 1 gold, 4 silver, 2 bronze
- Promo & Activation Grand Prix: TBWA\RAAD Dubai, UAE, “One-Drop Bottle”, Pril Other awards: 5 gold, 4 silver, 7 bronze
- Radio Grand Prix: J. Walter Thompson Dubai, UAE, “Anna Politkovskaya”, “Bertolt Brecht”, “Liao Yiwu”, “Marquis De Sade” Kinokuniya Other awards: 0 gold, 1 silver, 2 bronze
SPECIAL AWARDS
- Network of the Year 1st place: BBDO Worldwide 2nd place: Ogilvy & Mather 3rd place: TBWA Worldwide
- Agency of the Year 1st place: Impact BBDO, Dubai 2nd place: Memac Ogilvy & Mather, Dubai 3rd place: TBWA\RAAD, Dubai
- Independent Agency of the Year 1st place – Kairo, Cairo 2nd place – Rèpublique, Beirut 3rd place – Beattie + Dane, Kuwait City
- Media Agency of the Year 1st place – OMD, Dubai 2nd place – Starcom, Riyadh 3rd place – MediaCom MENA, Dubai
- Lynx Palm Award 1st place – Good People, Lebanon 2nd place – Stink, UK 3rd place – Déjàvu, UAE
- Dubai Lynx Advertising Person of the Year Pierre Choueiri, Chairman and CEO, Choueiri Group
- Dubai Lynx Advertiser of the Year Coca-Cola Middle East
YOUNG LYNX COMPETITIONS
- Young Lynx Integrated Competition Carine Howayek, J. Walter Thompson Anirudh Shiva, J. Walter Thompson Garen Yebremian, HSBC
- Young Lynx Print Competition Marc Baakliny, J. Walter Thompson, Riyadh Toni Tannous, J. Walter Thompson, Riyadh
- Young Lynx PR Competition Yar Berjawi, FP7/DXB Sasha El Jurdi, FP7/DXB
- Twitter Live Young Lynx Competition Amir Daou, SOCIALEYEZ Dubai Roshni Dsouza, SOCIALEYEZ Dubai Waqas Maqsood SOCIALEYEZ Dubai Heena Makhijani, SOCIALEYEZ Dubai
STUDENT AWARDS & SCHOOLS COMPETITION
- Masar Student Creative Award for Print Hanin Hassan, American University in Dubai
- STC Integrated Student Award Asma Al-Aloosi, American University in Dubai
- University of the Year American University in Dubai
Held in association with the UAE Chapter of the International Advertising Association (IAA), the Choueiri Group and with the support of Dubai Media City (DMC) the Festival brings together ideas and people from across the MENA region.
Source: Dubai Lynx
