Ezz Elarab Automotive Group – one of the fastest growing and successful automotive sales and services companies in Egypt, recently booked a cinema campaign for Citroën – which included an on screen advertisement and an off screen car display at VOX Cinemas – Mall of Egypt.
The on screen ad was booked from 27th December 2017 – 30th January 2018, while the car display was booked for a period of 2 weeks starting 18th January – 1st February 2018.
As the first ever car display at VOX Cinemas – Mall of Egypt, the Citroën – having caught the attention of many cinema patrons, was sold on the second day of being put on display in the cinema’s foyer area.
Apart from on-screen ads, advertisers who utilize other interactive areas of the cinema tend to see greater campaign results – in terms of higher recall and brand awareness.
In the off screen space, Motivate Val Morgan offers a host of promotion activities – across all the countries we operate in, to compliment and support on screen advertising, ranging from:
- Foyer Displays
- Concourse Displays
- Popcorn Box Branding
- Cut Outs (Single and Double Sides)
- Escalator Branding
- Lightboxes
- Pillar Branding
- Sampling Inside Regular Cinemas
- Sampling Inside Luxury Cinemas
- Digital Screens
and many more…
Contact a member of our sales team for more information on how off screen cinema advertising could help move your brand closer to its target audience.
