Cinema connects with families by reaching parents and children in a shared premium environment!
Cinema’s unique ability to deliver IMPACT and ENGAGE with a CAPTIVE audience makes it one of the perfect platforms for advertisers wanting to specifically target parents.
As per research conducted by IPSOS in 2017, family movies are a planned event and a majority of parents prefer taking their kids out for a movie on a monthly basis.
Kids/Family movies have also proven to be high performers in the past:
Each year, over 15+ blockbuster kids movies are released in the UAE
On average, blockbuster kids movies do 250K admissions in the UAE
Four Kids/Family movies made it to ‘UAE’s Top 10 Movies’ list in 2016
- The Jungle Book ranks 1st in ‘UAE’s Top 10 Movies of 2016’ – ran for 20 weeks and did over 747K admissions
- Finding Dory ranks 4th in ‘UAE’s Top 10 Movies of 2016’ – ran for 21 weeks and did over 384K admissions
- Moana ranks 8th in ‘UAE’s Top 10 Movies of 2016’ – ran for 5 weeks in 2016 and 21 weeks in 2017 (a total of 26 weeks) and did over 314K admissions
- Kung Fu Panda 3 ranks 9th in ‘UAE’s Top 10 Movies of 2016’ – ran for 19 weeks and did over 310K admissions
Three Kids/Family movies made it to ‘UAE’s Top 10 Movies’ list in 2017
- Beauty and the Beast ranks 3rd in ‘UAE’s Top 10 Movies of 2017’ – ran for 14 weeks and did over 498K admissions
- Despicable Me 3 ranks 5th in ‘UAE’s Top 10 Movies of 2017’ – ran for 17 weeks and did over 360K admissions
- Boss Baby ranks 6th in ‘UAE’s Top 10 Movies of 2017’ – ran for 17 weeks and did over 353K admissions
Incredibles 2 – which released on 14th June 2018 (and is presently screening in cinemas), did over 332K admissions in just 4 weeks since its release date.
Missed out on advertising alongside a Kids/Family movie this year? Don’t worry, as Q3 and Q4 2018 has an exciting line-up of Kids/Family movies in store:
The House with a Clock in its Wall
Starring – Cate Blanchett, Jack Black, Kyle MacLachlan
Release Date – 20th September 2018
Smallfoot
Starring (voice) – Zendaya, Gina Rodriguez, Channing Tatum
Release Date – 27th September 2018
Goosebumps 2: Haunted Halloween
Starring – Madison Iseman, Wendi McLendon-Covey, Ken Jeong
Release Date – 11th October 2018
Mowgli
Starring – Benedict Cumberbatch, Cate Blanchett, Christian Bale
Release Date – 18th October 2018
The Grinch
Starring (voice) – Benedict Cumberbatch
Release Date – 8th November 2018
The Nutcracker and the Four Realms
Starring – Keira Knightley, Helen Mirren, Mackenzie Foy
Release Date – 8th November 2018
Ralph Breaks the Internet
Starring (voice) – Gal Gadot, Kristen Bell, Mandy Moore
Release Date – 22nd November 2018
Spider-Man: Into the Spiderverse
Starring (voice) – Nicolas Cage, Hailee Steinfeld, Kimiko Glenn
Release Date – 13th December 2018
Mary Poppins Returns
Starring – Emily Blunt, Meryl Streep, Julie Walters
Release Date – 27th December 2018
Contact a member of our sales team for more information on cinema advertising opportunities.
Sources: MVM/IPSOS Report, MVM Analysis, YouTube and IMDb
