Commissioned by Motivate Val Morgan – market leader in cinema advertising across the Middle East, Ipsos – global market and opinion research specialist, recently conducted a study to evaluate the role of cinema advertising as part of the total cinema experience in Saudi Arabia.
The report, Cinemas in KSA – Audience Profile, Preferences and Perception of Advertising, examines the following:
- Cinema audience viewing habits and preferences
- Cinema as a medium for advertising: impact, recall and how it compares to other forms of advertising
The key objective of this study was to determine the value of adding cinema advertising to an advertiser’s media mix.
Click HERE to access report
