Ramadan is a month of spirituality, downtime, and is also an eventful period for the ad world – similar to a month-long Super Bowl extravaganza.
Ramadan ad spots present an opportunity for advertisers and consumers to enjoy the most coveted advertising efforts of the year, for the ads usually focus more on the themes of the holy month than the individual product itself.
We haven’t seen that many Ramadan ads from across the Middle East this year, may be due to the coronavirus pandemic. Nonetheless, here’s a glimpse of the campaigns that did release, keeping the tradition alive.
Careem Bahrain
https://www.instagram.com/p/B_XHqS0lBdx/?igshid=1j992lr4zu74q
Cartier
batelco
Bahrain Tourism and Exhibitions Authority (BTEA)
https://www.instagram.com/p/B_VQRQbgS92/?igshid=21wyvwkyeckx
Lifebuoy
Fairy Arabia
Comfort Arabia
Splash
Qatar Airways
Homecentre
Namshi
Ounass
du
Omantel
McDonald’s
Hyundai MEA
Etihad Airways
Talabat
Ooredoo
https://www.instagram.com/p/CAQbz7SJg_5/?igshid=bpi45xfzope4
stc
Mobily
Nada
Almarai
Sources: YouTube, Instagram and Campaign Middle East
