Making a splash over the weekend leading up to Christmas is Hollywood blockbuster Bumblebee – the sixth installment in the live-action Transformers series. Transformers: The Last Knight may not have performed so well back in 2017, but with Oscar nominated animation director Travis Knight (founder of Laika Studios and director of the charming Kubo and The Two Strings) replacing Michael Bay behind the camera, rumour has it that this spin-off will be ‘the one’ that gives back the franchise its soul.

Bumblebee takes place decades before the Transformers franchise, as a young, metal-loving teen named Charlie, discovers a beaten up yellow VW Beetle in her garage. When she goes to inspect it, the car reveals itself to be a frightened ‘Autobot’, who cowers in the corner of the garage. He hasn’t gained the ability to talk, but Charlie notes that the sounds he makes sound like a bumblebee, giving the future scout of Optimus Prime his famous name.

The movie stars Hailee Steinfeld, John Cena and Jorge Lendeborg – with iconic ‘Autobot’ Optimus Prime also set to make an appearance, and will hit theaters across the Middle East on  21st December 2018.

 

 

Transformers franchise worldwide box office collection:

  • Transformers: Dark of the Moon (2011) – approximately US$1.1 Billion
  • Transformers: Age of Extinction (2014) – approximately US$1.1 Billion
  • Transformers: The Last Knight (2017) – approximately US$603 Million

 

Transformers franchise UAE Admissions statistics:

  • Transformers: Dark Moon – Ranks 4th in ‘UAE’s Top 10 Movies of 2011’, ran for a total of 11 weeks and did approximately 317K admissions
  • Transformers: Age of Extinction – Ranks 8th in ‘UAE’s Top 10 Movies of 2014’, ran for a total of 11 weeks and did approximately 280K admissions
  • Transformers: The Last Knight – Ran for a total of 7 weeks and did approximately 216K admissions

 

Given the buzz surrounding its full-length trailer, there’s no doubt the movie will attract audiences who choose to nestle at cinema amidst family and friends for some yuletide joy.

Don’t miss out on advertising your brand alongside the MEGA Blockbuster – one which depicts the symbiotic relationship between man and machine. Contact us for more information on cinemas advertising opportunities alongside Bumblebee.

 

 

Sources: Hindustan Times, The Numbers, Den of Geek, Screen Rant and YouTube