Motivate Val Morgan is proud to announce its twentieth year as a leading cinema advertising company in the Middle East.

Established in 1999 by Motivate Media Group and Val Morgan Cinema Network, Motivate Val Morgan launched with a six-screen multiplex in Ajman (UAE), one sales professional and a part-time administrative assistant. The business has since expanded exponentially and we now represent leading cinema exhibitors across UAE, Lebanon, Oman, Egypt, Qatar, Bahrain, Saudi Arabia and Kuwait, and comprise a team of more than 30 members.

We are fortunate to have experienced steady growth over the last two decades and are extremely proud of our accomplishments along the way.

Our success can be attributed to a clear and focused vision, along with a talented and dedicated team. Specifically:

• Passion and proactivity – our team undertakes its role with enthusiasm about the product and we are constantly evolving the benefits of the medium
• Understanding client needs – we have built a dedicated and results-oriented team who understands our clients’ businesses and the changing dynamics of the media world
• Excellent market relationships – we have become an authentic and trusted partner to both exhibitors, advertising clients and agencies
• Innovative and creative thinking – we have championed consistent upgrading of on-screen advertising bouquets, integrated off-screen campaign extensions, and award winning ‘Cinevations’
• Insights and research – through the mapping of demographics by location and partnering with reputed research companies, we have successfully presented market-leading studies on cinemagoer habits across varied nationalities and age groups

There’s no doubt in saying that everybody loves cinema! It’s one of the favorite past times in the region and guarantees delivery of affluent audiences with high spending power.

Cinema is even recession proof!

For advertisers however, cinema had always been considered a local medium. And one of the main challenges faced when pitching for regional campaigns has been the lack of a footprint in Saudi Arabia – the main market in the GCC.

Following the lift on the 35-year-old ban on cinema in Saudi Arabia in May 2018 – a massive breakthrough for cinema in the region – Motivate Val Morgan was able to establish a new arm of its business in the Kingdom. 2019 will be the continuation of this new journey, as we gain greater market share in the coming years and foresee our team in KSA growing to the size of our regional team.

As we enter our twentieth year, we are sharply focused on the future strategy of the company. Our key goals include:

• Creating a true GCC-wide circuit
• Investing more in market research (regionally)
• Becoming an industry ‘thought leader’

We sincerely thank our advertisers and business partners who are a valued part of our company’s growth and success, and look forward to your continued partnership and the opportunity to serve you in decades to come.

In addition to the company-wide celebrations of our 20^th anniversary milestone, we would also like to express our genuine gratitude to our valued advertisers by:

• Supporting 20 CSR projects
• Hosting 20 ‘Special Movie Screenings’ (regionally)
• Offering 20% extra inventory to high spending advertisers
• Hosting 20 competitions to giveaway movie tickets (regionally)

Additionally:

• Every 20-week campaign booked will receive an extra 4 weeks free of charge
• Every 20^thbooking order will receive one extra screen
• Every 20 locations booked will receive 2 additional locations free of charge
• Every 20 screens booked will receive an extra week on the ‘top-most screen’ in that package

Finally, a big thank you out to all the team members of Motivate Val Morgan. Thanks to their dedication and hard work, we are strongly positioned to grow our geographical footprint and continue to be recognized as a leader in cinema advertising, offering innovative solutions in an ever-changing industry landscape.

Motivate Val Morgan – connecting brands to cinema: a blockbuster pairing