AMC Opens Second Location at Panorama Mall in KSA
AMC Cinemas opened its newest location in Riyadh at Panorama Mall on Monday 16th December 2019. The cinema is home to 10 screens with a total of 793 luxe reclining seats. In...
Author: Dumindrini Ratnayake
McVitie’s Digestive Nibbles | Integrated Cinema Campaign | KSA
McVitie's – British snack food brand, recently booked an integrated cinema campaign with Motivate Val Morgan – through Arab Reach Media Services, for the launch of Digestive Nibbles Hobnobs in...
Disney Dominates Worldwide Box Office in 2019
Disney's record-setting year at the box office simply won't quit until the calendar rolls over. As the year comes to a close, Disney has remained king of the 2019 worldwide...
Have the Ride of Your Life with the ‘Bad Boys’!
Martin Lawrence and Will Smith are back on the Miami beat for Bad Boys for Life – the sequel that was decades in the making. Produced by Jerry Bruckheimer and...
VOX Cinemas Opens at Nakheel Mall in UAE
VOX Cinemas opened its newest location at Nakheel Mall on The Palm in Dubai on 28th November 2019. The cinema is home to 15 state-of-the-art screens with a total of...
3D Mapping Cinema Campaign by Etihad in Saudi Arabia
Etihad Airways - the second-largest airline in the UAE, and the Department of Culture and Tourism Abu Dhabi booked a one-of-a-kind 3D Mapping cinema campaign - through Spark Foundry (Starcom),...
Most Anticipated Horror Movies Of 2020
Scary movie junkies, rejoice! The year ahead is packed with fright fests that will have you peeking over your shoulder and checking to make sure all the doors are locked...
Consumer Trends Making Cinema Advertising More Impactful Than Ever!
Cinema is appealing to a more diverse group of consumers than ever before, making it an attractive platform for many brands to utilize. In order to ensure brands reach and...
Welcome to the Day After Judgement – Terminator: Dark Fate
The Terminator first said "I'll be back" in 1984, and he was right, several times over! Arnold Schwarzenegger, Linda Hamilton, and franchise co-creator James Cameron will return in Terminator: Dark...
What the Wider Ad Industry Can Learn From the Cinema Experience
Serving effective ads which simultaneously enhance viewer experience is a perennial goal of the advertising industry, however in tough times it is often the bottom line that receives all the...