Dubai developer Nakheel has announced a new collaboration with Reel Cinemas for a five-screen luxury movie and entertainment centre at the upcoming Dhs800m mall - The Pointe on Palm Jumeirah....
Motivate and Motivate Val Morgan (the official representative of the Cannes Lions International Festival of Creativity in the UAE) recently concluded the annual UAE Best of Cannes Lions screening. The Cannes Lions International Festival of Creativity is...
If characters are the new movie stars, then the franchise is the new coin of the Hollywood realm. This is the POWER of a film franchise! Movie studios live or...
Leo Burnett Dubai's 'du Tuesday' work has won a grand prix at the Dubai Lynx, gold at Cannes, a yellow Pencil at D&AD, and even a rare Black Cube at...
The summer in Dubai just got a whole lot cooler. Hold on! Don't rush to check the weather on your phone. We're talking about a brand new experience delivered by...
No matter how crazy and hectic the world might seem to be, the sanctity of cinema always provides a refuge - which advertisers can capitalize on. Whether you choose to...
What can the advertising industry learn from the Disney-owned animation studio - which is known for its storytelling power? Pixar offers five secrets to the company's success, which advertisers can...
Sir John Hegarty (BBH founder and industry icon) alongside SAWA (Screen Advertising World Association) spoke at the recently concluded Cannes Lions International Festival of Creativity on the power of cinema...
Motivate Val Morgan offers 360 degree exposure and innovative opportunities to brands - utilizing both on-screen and off-screen advertising. For brands wanting to sample their new product or...