Centrepoint | Sabotage | #LOOKGOODSALE
The truth is, life has a mind of its own. And when it makes its own plans to ruin your day there is only one thing that you can do....
Author: Dumindrini Ratnayake
Reel Announces Luxury Dine-in Cinema at the Palm’s The Pointe
Dubai developer Nakheel has announced a new collaboration with Reel Cinemas for a five-screen luxury movie and entertainment centre at the upcoming Dhs800m mall - The Pointe on Palm Jumeirah....
UAE Best of Cannes Lions 2016
Motivate and Motivate Val Morgan (the official representative of the Cannes Lions International Festival of Creativity in the UAE) recently concluded the annual UAE Best of Cannes Lions screening. The Cannes Lions International Festival of Creativity is...
The Power of a Film Franchise
If characters are the new movie stars, then the franchise is the new coin of the Hollywood realm. This is the POWER of a film franchise! Movie studios live or...
‘du Tuesday’ – The Lucrative Campaign from MENA
Leo Burnett Dubai's 'du Tuesday' work has won a grand prix at the Dubai Lynx, gold at Cannes, a yellow Pencil at D&AD, and even a rare Black Cube at...
Beam’s #PayCoolStayCool Campaign
The summer in Dubai just got a whole lot cooler. Hold on! Don't rush to check the weather on your phone. We're talking about a brand new experience delivered by...
Cinema Remains a Strong Ticket in an Uncertain World
No matter how crazy and hectic the world might seem to be, the sanctity of cinema always provides a refuge - which advertisers can capitalize on. Whether you choose to...
Five Secrets to Storytelling-Advertising Success
What can the advertising industry learn from the Disney-owned animation studio - which is known for its storytelling power? Pixar offers five secrets to the company's success, which advertisers can...
Cinema – The Most Powerful Place To Tell A Story
Sir John Hegarty (BBH founder and industry icon) alongside SAWA (Screen Advertising World Association) spoke at the recently concluded Cannes Lions International Festival of Creativity on the power of cinema...
Heinz Cinema Brand Activation at VOX Cinemas
Motivate Val Morgan offers 360 degree exposure and innovative opportunities to brands - utilizing both on-screen and off-screen advertising. For brands wanting to sample their new product or...