Cinema Advertising Builds Brand Intimacy
There has been a rapid increase of investment by advertisers in cinema advertising, the luxury brands are not far off. Today, there are countless of options for luxury brands...
Author: Mohamed Sajith
Ring in the Christmas cheer with these Seasonal Campaigns!
It is that time of year again, some say the most wonderful time of year. It's also the time that many retailers put their hard-earned money in Santa's sack, with...
Nezo | Popcorn Box Branding | UAE
Nezo - salt manufacturer, recently booked an off-screen popcorn box branding campaign through Motivate Val Morgan at various VOX Cinemas locations across the UAE. The branded popcorn tubs were distributed to moviegoers...
Indian Language Movies Are Underrated
Indian language movies have come a long way over the last few years! From their initial standard three hour long flicks featuring action-packed drama, tears, catchy and sing-along songs,...
VOX Cinemas Opens at City Centre Almaza in Egypt
VOX Cinemas opened its third location in Cairo, Egypt at City Centre Almaza on 1st October 2019. City Centre Almaza is the fourth and latest addition to Majid Al...
Gear Up For The Level Up: ‘Jumanji: The Next Level’
The gang is back but the game has changed! In Jumanji: The Next Level – releasing 12th December 2019, the players return to the world of Jumanji to rescue...
New On-Screen Campaigns | UAE & KSA | Sept to Oct 2019
A number of interesting on-screen campaigns screened across the Motivate Val Morgan circuit in UAE and KSA during the months of September and October 2019. From Expo 2020, Ford,...
Ülker O’lala Sufle | Integrated Cinema Campaign | KSA
Ülker - Turkish multinational food products maker, recently booked an integrated cinema campaign with Motivate Val Morgan – through Arab Reach Media Services, for the launch of O'lala Sufle in Saudi...
Belt up for the Greatest Car Racing Showdown – Ford v Ferrari!
Ford v Ferrari – featuring Academy Award-winner and nominee Christian Bale and Matt Damon, will race into cinemas across the Middle East on 28th November 2019. Based on the remarkable...
Highlights from MENA Cinema Forum 2019
The second edition of the MENA Cinema Forum – largest conference and exhibition dedicated to cinema in the MENA region, organized by Great Minds Events took place at Conrad Dubai...