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Nestlé Launches Minions-Themed Cinema Campaign for Nesquik

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by Sahal Valliyot

August 20, 2024

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Nestlé Launches Minions-Themed Cinema Campaign for Nesquik

Nestlé Middle East, in partnership with Zenith ME and Motivate Val Morgan (MVM), launched a cinema campaign to promote the latest ‘Minion Edition Cereals’ across the UAE and KSA, starting...

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by Athira Anilkumar

August 20, 2024

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How Cinema Advertising Boosts Every Key Brand Metric

Cinema advertising has long reigned as a powerful medium for enhancing key brand metrics, due to its ability to reach a deeply engaged audience in an immersive setting. A growing...

Everything You Need to Know About Joker: Folie à Deux

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by Athira Anilkumar

August 5, 2024

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Everything You Need to Know About Joker: Folie à Deux

Joaquin Phoenix returns to his iconic role as the Joker in Joker: Folie à Deux. The film's title, French for "madness of two," describes a shared delusional disorder. This psychological...

Deadpool & Wolverine: A Cultural Moment for Cinema in 2024

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by Sahal Valliyot

August 5, 2024

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Deadpool & Wolverine: A Cultural Moment for Cinema in 2024

Deadpool & Wolverine: the unmissable cultural moment of the year attracts over 500,000 fans to cinemas across the region Cultural moments refer to events happening instantaneously around the world...

Brace for Terror: The Conjuring 4 is Back Next Year

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by Sahal Valliyot

July 22, 2024

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Brace for Terror: The Conjuring 4 is Back Next Year

The Warrens return for the final time in the fourth installment, titled 'The Conjuring: Last Rites,' set to hit cinemas next year 2025 is shaping up to be a...

Meet the New Faces of Motivate Val Morgan

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by Sahal Valliyot

July 22, 2024

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Meet the New Faces of Motivate Val Morgan

The good vibes are multiplying at Team Motivate Val Morgan! We're thrilled to welcome three fantastic new faces to the fold. But before they dive headfirst into the world of...

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by Sahal Valliyot

July 18, 2024

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Ad Fraud is on the Rise – but Cinema Remains One of the Safest Forms of Advertising

Ad fraud manifests in many different shapes and forms – from pixel stuffing and ad stacking to fake social media profiles and bots, among others. Ad fraud is a...

UAE Secures 23 Lions at the 2024 Cannes Lions International Festival of Creativity

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by Sahal Valliyot

July 9, 2024

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UAE Secures 23 Lions at the 2024 Cannes Lions International Festival of Creativity

The United Arab Emirates wins 23 majestic Lions – 1 Grand Prix, 3 Gold, 5 Silver and 14 Bronze, at the 2024 Cannes Lions International Festival of Creativity. The...

Cinema is a Must-Buy for Every Video Media Mix – Study

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by Sahal Valliyot

July 9, 2024

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Cinema is a Must-Buy for Every Video Media Mix – Study

Screenvision Media, in collaboration with Amplified Intelligence and MAGNA Global, has released a media study** providing compelling insights into the effectiveness of cinema advertising and its positive outcomes. Jennifer Friedlander,...

Eid al-Adha Delivers 1.62 Million Cinema Admits Across the MVM Circuit

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by Sahal Valliyot

June 25, 2024

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Eid al-Adha Delivers 1.62 Million Cinema Admits Across the MVM Circuit

This Eid al-Adha, cinema admissions soared like the summer sun, delivering a remarkable 1.62 million admits across the MVM circuit in just seven days. This significant surge was driven...

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Featured

Nestlé Launches Minions-Themed Cinema Campaign for Nesquik

How Cinema Advertising Boosts Every Key Brand Metric

Everything You Need to Know About Joker: Folie à Deux

Deadpool & Wolverine: A Cultural Moment for Cinema in 2024

Brace for Terror: The Conjuring 4 is Back Next Year

Meet the New Faces of Motivate Val Morgan

UAE Secures 23 Lions at the 2024 Cannes Lions International Festival of Creativity

Cinema is a Must-Buy for Every Video Media Mix – Study

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