How Cinema Advertising can be a Goldmine for Brands During Eid
Eid in the region isn't just a celebration; it's a spectacular opportunity for brands to captivate a vibrant and engaged audience. This Eid, the stage is set with over 14...
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Clara Armanious to Represent the UAE at the Cannes Lions Roger Hatchuel Academy 2024
Clara Armanious, a senior student studying Strategic Communication and Marketing at Murdoch University Dubai, to represent the UAE at the exclusive Cannes Lions Roger Hatchuel Academy 2024 Established in...
Almost Impossible Agency Wins Gold at the UAE Young Lions Digital Competition 2024
Nayan Ganegoda and Braeden Bihag from Almost Impossible Agency won gold at the UAE Young Lions Digital Competition 2024 The 21st edition of the prestigious UAE Young Lions Digital...
Dubai Lynx Announces 2024 Jury Line-up
Dubai Lynx, the leading platform for creative excellence and effectiveness in the MENA region, has announced its 2024 Jury lineup. Following the initial introduction of the 11 industry experts as...
Dubai Lynx Announces 2024 Jury President Line-up
The 2024 Jury Presidents line-up features 11 industry experts from nine distinct markets, showcasing the comprehensive scope of the branded communications ecosystem Dubai Lynx, MENA’s leading platform for creative...
The Best Christmas Ads of 2023
‘Tis the season once more! The arrival of the Christmas ad season is consistently met with great anticipation, and this year proved no exception. Retailers worldwide unveiled their festive commercials,...
META Cinema Forum Promises to Grow the Region’s Cinema Share
META Cinema Forum brings together cinema stakeholders from the Middle East, Africa, Asia, and CIS countries, committing to elevate the cinematic experience in emerging markets. The sixth edition of...
How Cinema Helps Brands to Capture the ‘Elusives’?
In the realm of marketing terminology, one encounters familiar buzzwords such as Gen-Z, resonating strongly within industry discussions and strategies. Yet, amid this prevalent vocabulary, a lesser-known term emerges: Elusives....
The Time Stone Shuffle: Marvel Studios Announces Release Date Changes
Deadpool 3 stands as the sole movie within the Marvel Cinematic Universe set for release in 2024 Disney has confirmed a long-rumored reshuffle of its Marvel lineup, resulting in...
Cannes Lions to Launch the Luxury & Lifestyle Lions and Close the Mobile Lions
The Luxury & Lifestyle Lions launch recognises the significant transformation and disruption to the creative marketing of brands in the luxury space The Cannes Lions International Festival of Creativity...