VOX Cinemas – Coming Soon to Kuwait
As part of Majid Al Futtaim cinemas investment of AED 1.2 billion ($330 million) through a series of acquisitions, organic expansions and a commitment to customer experience, VOX Cinemas -...
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Centrepoint ‘Sale’ Advertising Campaign – Unleash Greed
In a region that is known for its year-long sales and shopping festivals, Centrepoint had to stand out in an overly competitive and cluttered category, meet expectations that are incredibly...
Dubai Lynx Names Du as 2018 Advertiser of the Year
UAE telco du has been named as 2018's Dubai Lynx Advertiser of the Year. The prestigious award is presented annually to an advertiser in the MENA region who sets themselves apart...
Akshay Kumar Poses as a Superhero in Bollywood’s ‘PadMan’
Akshay Kumar poses as a superhero in the new poster for his next film PadMan, which touches upon the issue of women’s sanitary hygiene. The new poster was shared by...
VOX Cinemas Opens at The Avenues – Bahrain
VOX Cinemas, a unit of leading retail and leisure pioneer Majid Al Futtaim, opened its first independent venture in Bahrain at the newly-launched The Avenues mall on 28 November 2017...
Cinema Remains an Important Touchpoint for Luxury Brands
There was once a time when the luxury media landscape used to be simple – including mainly television, outdoor, print, radio and a tad of cinema. Then luxury consumers went...
Cannes Lions Announces Revamped 2018 Festival
A streamlined 65th edition of the Festival which will run for five days More than 650 delegate passes given away free as part of new Young Lions initiative New opportunities...
A Look Into the Futuristic Reel Cinemas – The Dubai Mall
UAE cinema chain Reel Cinemas has been undergoing a revamp of late, with The Dubai Mall cinema now home to 14 transformed screens with Dolby Atmos surround sound and Barco...
Cinema Advertising in Oman – Rising Like a Phoenix from the Ashes
Nasser and Jamila are avid movie buffs. There was a time in the early 90s when they would visit their local movie hall, at least once a week. Then came...
A Crucial Sequence for ‘Tiger Zinda Hai’ was Filmed in Abu Dhabi
From filming in the cold weather of Austria to the hot climate of Liwa desert in Abu Dhabi, director Ali Abbas Zafar says the upcoming Bollywood blockbuster Tiger Zinda Hai...