VOX Cinemas Plans Major Gulf Expansion
Majid Al Futtaim Cinemas is set to invest AED1.2 billion ($330 million) through a series of acquisitions, organic expansions and a commitment to customer experience. VOX Cinemas has secured 23...
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Behind the Scene Photos and the New Trailer from Justice League
Director Zack Snyder and cinematographer Fabian Wagner shared a pair of cool new photos from behind the scenes of Justice League. The ensemble actioner from DC and Warner Bros. is...
Cinema 360: Audience, Advertising and Movies
Commissioned by Motivate Val Morgan – market leader in cinema advertising across the Middle East, Ipsos – global market and opinion research specialist, recently conducted a study to decipher movie-going...
The Art of Shaving Cinema Activity at VOX Cinemas – Mall of the Emirates
The Art of Shaving - a sought-after brand in the UAE, booked 2 Cinema Activities at VOX Cinemas – Mall of the Emirates, for a period of 1 month through...
June and July 2017 See an Increase in YOY Admissions – UAE
In Screentalk #112, we indicated that June 2017 saw a 20% increase in YOY admissions in comparison to June 2016 (based on the first two and a half weeks of...
Motivate Connect Offers Tailored Multi-Platform Content
Over the last 38 years, Motivate Media Group has built an unrivaled reputation as a provider of premium content and media solutions. Building upon this, Motivate Connect – the Group’s...
The Most Captive Audience May Be at the Cinema
GroupM-owned interactive TV, the largest player in theatre advertising of cinemas in India, commissioned a study, to better understand the moviegoing audience. The study's findings , in a report, 'At...
Double Delights Sampling Activity at VOX Cinemas
Double Delights – a product of Al Seer Group (FMCG distributor), recently booked a 7 sec animated on-screen commercial at VOX Cinemas - City Centre Deira (UAE), City Centre Mirdif (UAE)...
Target Parents and Kids this ‘Back to School’ Season
‘Back to School’ – a phrase welcomed more by parents than their children, often prompts competition amongst advertisers as they look to tap into the annual back to school spending...
RAK Tourism Development Authority’s Cinema Activation
Summer brings many opportunities for relaxation. Hotel rates get a bit cheaper, restaurateurs entice folks out with a bargain, and the cost of spending a day lazing by the pool...