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Cannes Lions Owner Ascential Set to Acquire Effie

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by Sahal Valliyot

August 20, 2024

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Cannes Lions Owner Ascential Set to Acquire Effie

Ascential, the media and events company behind Cannes Lions, has entered into an agreement to acquire the commercial assets of Effie, the global benchmark in marketing effectiveness. Pending regulatory...

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by Sahal Valliyot

June 25, 2024

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Eid al-Adha | Cinema Ads | 2024

The region embraced the joy of Eid al-Adha with an extended holiday break, with cinema offering an abundance of blockbuster entrainment options to elevate the festivities for residents who opted...

Inside Out 2: A Joyful Return to the Emotional World of Pixar!

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by Sahal Valliyot

June 10, 2024

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Inside Out 2: A Joyful Return to the Emotional World of Pixar!

Pixar has long established itself as a powerhouse in the world of animation, consistently delivering blockbuster hits that captivate audiences of all ages. From the record-breaking success of 'Elemental' to...

VOX Cinemas Announces Upgraded THEATRE Experience at Mall of the Emirates

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by Sahal Valliyot

May 27, 2024

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VOX Cinemas Announces Upgraded THEATRE Experience at Mall of the Emirates

The newly renovated THEATRE experience at MOE is part of the exhibitor's enhancement plans for its flagship destinations across the region VOX Cinemas, the dedicated cinema arm of Majid...

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by Sahal Valliyot

April 15, 2024

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CinemaCon 2024 Round-Up

The CinemaCon 2024, the official convention of the National Association of Theatre Owners (NATO) in the US, wrapped up successfully after four days brimming with thrilling announcements, captivating presentations, dynamic...

Highly Anticipated Horror Movies of 2024

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by Sahal Valliyot

February 20, 2024

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Highly Anticipated Horror Movies of 2024

Lionsgate and Blumhouse join forces in 'Imaginary,' spearheading our compilation of the most eagerly awaited horror films of 2024. Though Halloween may still be a distant specter on the calendar,...

Latest Trailers and Commercials From Super Bowl 2024

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by Sahal Valliyot

February 19, 2024

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Latest Trailers and Commercials From Super Bowl 2024

The grand spectacle of the Super Bowl returned with a bang, this time finding its stage at the illustrious Allegiant Stadium nestled in the heart of Las Vegas, Nevada, on...

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by Sahal Valliyot

January 23, 2024

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Most Anticipated Movies of 2024

From music biopics on Bob Marley to MCU crossovers and the long-awaited 'Joker' sequel and more — 2024 has an overwhelming array of exciting cinematic treats in store for moviegoers....

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by Sahal Valliyot

January 22, 2024

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Cannes Lions Announces its 2024 Jury President Line-up

Kalpesh Patankar from Leo Burnett UAE serves first Jury President for Industry Craft Lions from the MENA region The Cannes Lions International Festival of Creativity has announced the names...

Biskrem | Integrated Cinema Campaign | KSA

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by Sahal Valliyot

January 8, 2024

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Biskrem | Integrated Cinema Campaign | KSA

Biskrem recently launched an integrated cinema campaign with Motivate Val Morgan to promote their cocoa-filled biscuit at selected VOX Cinemas in KSA. The on-screen component included a 15-second ad,...

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Uncategorised

Cannes Lions Owner Ascential Set to Acquire Effie

Eid al-Adha | Cinema Ads | 2024

Inside Out 2: A Joyful Return to the Emotional World of Pixar!

VOX Cinemas Announces Upgraded THEATRE Experience at Mall of the Emirates

CinemaCon 2024 Round-Up

Highly Anticipated Horror Movies of 2024

Latest Trailers and Commercials From Super Bowl 2024

Most Anticipated Movies of 2024

Biskrem | Integrated Cinema Campaign | KSA

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