The Power of a Film Franchise
If characters are the new movie stars, then the franchise is the new coin of the Hollywood realm. This is the POWER of a film franchise! Movie studios live or...
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‘du Tuesday’ – The Lucrative Campaign from MENA
Leo Burnett Dubai's 'du Tuesday' work has won a grand prix at the Dubai Lynx, gold at Cannes, a yellow Pencil at D&AD, and even a rare Black Cube at...
Beam’s #PayCoolStayCool Campaign
The summer in Dubai just got a whole lot cooler. Hold on! Don't rush to check the weather on your phone. We're talking about a brand new experience delivered by...
Cinema Remains a Strong Ticket in an Uncertain World
No matter how crazy and hectic the world might seem to be, the sanctity of cinema always provides a refuge - which advertisers can capitalize on. Whether you choose to...
Five Secrets to Storytelling-Advertising Success
What can the advertising industry learn from the Disney-owned animation studio - which is known for its storytelling power? Pixar offers five secrets to the company's success, which advertisers can...
Cinema – The Most Powerful Place To Tell A Story
Sir John Hegarty (BBH founder and industry icon) alongside SAWA (Screen Advertising World Association) spoke at the recently concluded Cannes Lions International Festival of Creativity on the power of cinema...
Heinz Cinema Brand Activation at VOX Cinemas
Motivate Val Morgan offers 360 degree exposure and innovative opportunities to brands - utilizing both on-screen and off-screen advertising. For brands wanting to sample their new product or...
Oscar Cinemas Opens Its Doors at Barari Outlet Mall, Al Ain
Motivate Val Morgan is excited to welcome the newest Oscar Cinema location into its circuit - Barari Outlet Mall, Al Ain. The newest facility by Oscar Cinemas LLC opened its...
Make Cinema An Integral Part of Your Media Plan
Cinema advertising might be just the ticket to reach a diversified audience - the mature and younger early adopters, with your local media mix. In today's technology-saturated culture of smartphones,...
Achieve Greater Brand Impact with 4D Cinema Advertising
Year-on-year, with the sheer glut of blockbusters releasing on a more frequent basis, cinema on-screen advertising has given brands an unparalleled opportunity to be as creative as the films that...