The Best of Super Bowl 2020
The Super Bowl is an annual sporting event for die-hard football fans, general sports enthusiasts and businesses. It is one of the the most-watched program on television in the United...
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The Oscars 2020 Round-Up
From red carpet fashion statements, Eminem performing a song from 2002, to entertaining speeches, triumphant wins, Idina Menzel’s performance of Frozen 2’s ‘Into the Unknown’ and much more, Hollywood's biggest...
Cinemas in KSA – Audience Profile, Preferences and Perception of Advertising
Commissioned by Motivate Val Morgan – market leader in cinema advertising across the Middle East, Ipsos – global market and opinion research specialist, recently conducted a study to evaluate the...
VOX Cinemas Opens Eighth Location at Atyaf Mall in KSA
VOX Cinemas launched its eighth cinema in Saudi Arabia at Atyaf Mall (Riyadh) on Monday 6th January 2020. The cinema features 11 screens with a total seating capacity of 531...
AMC Launches First Cinema Loyalty Program in KSA
AMC Cinemas has launched the first cinema loyalty program - AMC Da’era, along with a new and improved website and mobile app in Saudi Arabia. AMC Da’era is a ‘first-of-its-kind’ rewards...
The Latest Updates from Dubai Lynx 2020
Dubai Lynx – MENA’s biggest Festival of Creativity, will return to Madinat Jumeirah from 8-11 March 2020, bringing together creative legends and those disrupting the industry to learn, network, explore...
Muvi Cinemas Opens Second Location at Al Hamra Mall in Riyadh
Muvi Cinemas - Saudi Arabia's first homegrown cinema brand, opened its doors to cinema audiences at its second location at Al Hamra Mall in Riyadh on Wednesday 18th December 2019....
Zain | Integrated Cinema Campaign | Saudi Arabia
Zain Saudi Arabia - mobile network operator in KSA, recently booked an integrated cinema campaign with Motivate Val Morgan – through OMD, for the launch of 5G technology in KSA....
VOX Cinemas Celebrates 20 Years
VOX Cinemas - owned and operated by the cinema arm of Majid Al Futtaim Group, celebrates its 20th anniversary this year. As the largest and fastest growing cinema chain in...
Chevrolet | Car Display | VOX Cinemas – Mall of Egypt
Chevrolet – American automotive manufacturer, booked a Car Display with Motivate Val Morgan - through Benchmark, at VOX Cinemas – Mall of Egypt. The car display featured the all-new Chevrolet Malibu...