Women Take Charge of Hollywood in 2020
Women – directors and actors, are set to take charge of Hollywood in 2020! According to World Economic Forum, the number of women behind the camera on Hollywood movies jumped...
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AMC Opens Second Location at Panorama Mall in KSA
AMC Cinemas opened its newest location in Riyadh at Panorama Mall on Monday 16th December 2019. The cinema is home to 10 screens with a total of 793 luxe reclining seats. In...
McVitie’s Digestive Nibbles | Integrated Cinema Campaign | KSA
McVitie's – British snack food brand, recently booked an integrated cinema campaign with Motivate Val Morgan – through Arab Reach Media Services, for the launch of Digestive Nibbles Hobnobs in...
Disney Dominates Worldwide Box Office in 2019
Disney's record-setting year at the box office simply won't quit until the calendar rolls over. As the year comes to a close, Disney has remained king of the 2019 worldwide...
Have the Ride of Your Life with the ‘Bad Boys’!
Martin Lawrence and Will Smith are back on the Miami beat for Bad Boys for Life – the sequel that was decades in the making. Produced by Jerry Bruckheimer and...
VOX Cinemas Opens at Nakheel Mall in UAE
VOX Cinemas opened its newest location at Nakheel Mall on The Palm in Dubai on 28th November 2019. The cinema is home to 15 state-of-the-art screens with a total of...
3D Mapping Cinema Campaign by Etihad in Saudi Arabia
Etihad Airways - the second-largest airline in the UAE, and the Department of Culture and Tourism Abu Dhabi booked a one-of-a-kind 3D Mapping cinema campaign - through Spark Foundry (Starcom),...
Most Anticipated Horror Movies Of 2020
Scary movie junkies, rejoice! The year ahead is packed with fright fests that will have you peeking over your shoulder and checking to make sure all the doors are locked...
Cinema Advertising Builds Brand Intimacy
There has been a rapid increase of investment by advertisers in cinema advertising, the luxury brands are not far off. Today, there are countless of options for luxury brands...
Ring in the Christmas cheer with these Seasonal Campaigns!
It is that time of year again, some say the most wonderful time of year. It's also the time that many retailers put their hard-earned money in Santa's sack, with...