Must See Trailers Featured During Super Bowl 2018
The Super Bowl is one of the most-watched events on US television, so it’s not a surprise that movie studios consider it a prime time to premiere trailers for upcoming...
News
Silence Your Mobile Phone Ad – Cinema Research
The ‘silence your mobile phone ad’ is a specially positioned creative spot asking moviegoers to put their phones on silent mode – prior to the start of a movie. It is...
Citroën Cinema Campaign – VOX Cinemas Mall of Egypt
Ezz Elarab Automotive Group - one of the fastest growing and successful automotive sales and services companies in Egypt, recently booked a cinema campaign for Citroën - which included an...
City Cinema Oman Now Under the VOX Cinemas Brand
City Cinema was the first cinema chain to launch in the Sultanate of Oman - owned by Oman Arab Company LLC (which belongs to Jawad Sultan Group of Companies). City Cinema...
First Jury Presidents Announced for Cannes Lions 2018
Motivate Val Morgan is the official representative of the Cannes Lions International Festival of Creativity in the UAE. The Cannes Lions International Festival of Creativity has released the names...
The Power of Cinema Advertising – Big Screen | Captive Audience
In advertising, reach is not everything. A media strategy that aims for maximum reach at all costs may sacrifice creativity, positioning and engagement - it won't necessarily generate the optimum...
Centrepoint | Cinema Advertising | Testimonial
Landmark Group’s Centrepoint is the biggest fashion store in the Middle East, the region’s most coveted fashion retail brand – with 140 stores across the UAE, Kuwait, Oman, Bahrain, Lebanon...
Female Action Heroes Will Dominate Cinema Screens in 2018
This year’s movie slate suggests a sudden industry interest in female-driven blockbusters. After #MeToo and allegations of predatory behaviour by powerful men in Hollywood, it feels good for the...
Dubai Lynx 2018 Festival Programme Announced
The Dubai Lynx Festival programme is now online, brining you original thinking and jaw-dropping ideas from around the globe. Register by 25 January and enjoy the early bird delegate rate....
‘Padmaavat’ Gets A New Release Date
The controversial period romance, starring Deepika Padukone and Ranveer Singh, will hit the big screen on January 25, 2018. The long wait is almost over. Director Sanjay Leela Bhansali’s...