VOX Cinemas has moved over to a new Theatre Management System (TMS). Going forward, the cinema operator will be building and controlling the scheduling of ads from one central location with...

With the recent launch of 'One Brand Marketing Strategy' by Coca-Cola - uniting all their brands under one global creative campaign, brand awareness for the most loved cola in the...

There's no denying the popularity of Indian movies in the UAE. Cinemas are house full every weekend for the latest Indian blockbusters as audiences are getting a lot more in...

The breadth and depth of movies today is uncharted. Looking beyond the blockbusters is a full suite of quality titles not to be missed. Think 2015 is a hard year...

Dubai Lynx is at the heart of MENA's creative communications industry. Over three days, an agenda of talks, training, networking, exhibitions and awards ceremonies celebrate the region's creative output, making...

Smaller juries will improve quality of discussion inside the jury room.   Cannes Lions has announced changes to its juries. The size of the jury panels present in Cannes in...

Barco Escape offers viewers a panoramic view - with a setup of two additional screens on either side of the main display, offering 270 degrees of cinematic action. It is...

Bollywood defines the epitome of the Indian cinema industry which has continued to flourish, growing in popularity, size & reach across the UAE with an immense fan following from the...

What do you usually expect to see before a movie begins at the cinema? Trailers accompanied by the usual on screen advertisements? Motivate Val Morgan cover both on screen and...

Motivate Val Morgan, the official representative of Dubai Lynx in the UAE, brings you the latest updates from the desks of the Lynx team.   Dubai Lynx is at the...