Audi Challenges Arabia: The Number 10
In the latest round of the 'Audi Challenges Arabia' campaign, a fan challenged Audi Middle East to light up a football pitch, a challenge Audi couldn't refuse. With the help...
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Is Cinema Recession Proof?
There's no denying that in times of an economic downturn, every dollar spent will be scrutinized and will need to work harder. With the first six months of 2016 forecasted...
Discover The Hidden Brainpower of 3D Films
VUE Cinemas in the UK and Ireland commissioned leading scientists from the Thrill Laboratory and neuroscientist Patrick Fagan from Goldsmiths to undertake a phenomenal 2D vs. 3D public study in...
Cinema Advertising Demonstrates the Value of a Receptive Audience
As yet another year draws to a close, sadly, the furor over ad blocking continues. The rise of ad blocking has proven what many people have long known: too...
Worth Paying Extra to Experience IMAX with Laser?
The region's first IMAX with Laser was launched on September 28th 2015 at VOX Cinema, Mall of the Emirates and has since been chockablock with IMAX blockbusters. Most people would...