How Cinema Advertising can be a Goldmine for Brands During Eid
Eid in the region isn't just a celebration; it's a spectacular opportunity for brands to captivate a vibrant and engaged audience. This Eid, the stage is set with over 14...
Tags: Brands
How Cinema Helps Brands to Capture the ‘Elusives’?
In the realm of marketing terminology, one encounters familiar buzzwords such as Gen-Z, resonating strongly within industry discussions and strategies. Yet, amid this prevalent vocabulary, a lesser-known term emerges: Elusives....
Cannes Lions to Launch the Luxury & Lifestyle Lions and Close the Mobile Lions
The Luxury & Lifestyle Lions launch recognises the significant transformation and disruption to the creative marketing of brands in the luxury space The Cannes Lions International Festival of Creativity...
Cannes Lions Launches Entertainment Lions for Gaming
Francine Li of Riot Games will serve as Jury President for the inaugural Entertainment Lions for Gaming. Cannes Lions has announced the launch of the Entertainment Lions for Gaming....
Ads from the Middle East in Response to COVID-19
Brands have a huge role to play during these uncertain times of COVID-19. A recent study conducted by Edelman has revealed that as well as offering new products and services...