Cinema Advertising Builds Brand Intimacy
There has been a rapid increase of investment by advertisers in cinema advertising, the luxury brands are not far off. Today, there are countless of options for luxury brands...
Tags: cinema
Nezo | Popcorn Box Branding | UAE
Nezo - salt manufacturer, recently booked an off-screen popcorn box branding campaign through Motivate Val Morgan at various VOX Cinemas locations across the UAE. The branded popcorn tubs were distributed to moviegoers...
Indian Language Movies Are Underrated
Indian language movies have come a long way over the last few years! From their initial standard three hour long flicks featuring action-packed drama, tears, catchy and sing-along songs,...
VOX Cinemas Opens at City Centre Almaza in Egypt
VOX Cinemas opened its third location in Cairo, Egypt at City Centre Almaza on 1st October 2019. City Centre Almaza is the fourth and latest addition to Majid Al...
Gear Up For The Level Up: ‘Jumanji: The Next Level’
The gang is back but the game has changed! In Jumanji: The Next Level – releasing 12th December 2019, the players return to the world of Jumanji to rescue...
Peugeot | Cinema Campaign | VOX Cinemas | Mall of Egypt
Peugeot – French automotive manufacturer, recently booked an integrated cinema campaign with Motivate Val Morgan – through Initiative, at VOX Cinemas – Mall of Egypt. The on screen component includes...
Consumer Trends Making Cinema Advertising More Impactful Than Ever!
Cinema is appealing to a more diverse group of consumers than ever before, making it an attractive platform for many brands to utilize. In order to ensure brands reach and...
What the Wider Ad Industry Can Learn From the Cinema Experience
Serving effective ads which simultaneously enhance viewer experience is a perennial goal of the advertising industry, however in tough times it is often the bottom line that receives all the...
The New White Paper by WARC – Anatomy of Effectiveness
WARC recently launched a new white paper ‘Anatomy of Effectiveness’ at the Cannes Lions International Festival of Creativity 2019 The white paper for brand marketers and advertising agencies alike, highlights...
MVM Cinema Update 2018: Cinema and Brands – A Blockbuster Pairing
From the lift of a 35-year ban on cinemas in Saudi Arabia, which has paved the way for cinema exhibitors to unveil six cinema locations (single screens and multiplexes) in...