How Cinema Advertising can be a Goldmine for Brands During Eid
Eid in the region isn't just a celebration; it's a spectacular opportunity for brands to captivate a vibrant and engaged audience. This Eid, the stage is set with over 14...
Tags: cinema
Highly Anticipated Horror Movies of 2024
Lionsgate and Blumhouse join forces in 'Imaginary,' spearheading our compilation of the most eagerly awaited horror films of 2024. Though Halloween may still be a distant specter on the calendar,...
Cannes Lions Announces its 2024 Jury President Line-up
Kalpesh Patankar from Leo Burnett UAE serves first Jury President for Industry Craft Lions from the MENA region The Cannes Lions International Festival of Creativity has announced the names...
Biskrem | Integrated Cinema Campaign | KSA
Biskrem recently launched an integrated cinema campaign with Motivate Val Morgan to promote their cocoa-filled biscuit at selected VOX Cinemas in KSA. The on-screen component included a 15-second ad,...
META Cinema Forum Promises to Grow the Region’s Cinema Share
META Cinema Forum brings together cinema stakeholders from the Middle East, Africa, Asia, and CIS countries, committing to elevate the cinematic experience in emerging markets. The sixth edition of...
How Cinema Helps Brands to Capture the ‘Elusives’?
In the realm of marketing terminology, one encounters familiar buzzwords such as Gen-Z, resonating strongly within industry discussions and strategies. Yet, amid this prevalent vocabulary, a lesser-known term emerges: Elusives....
Cannes Lions to Launch the Luxury & Lifestyle Lions and Close the Mobile Lions
The Luxury & Lifestyle Lions launch recognises the significant transformation and disruption to the creative marketing of brands in the luxury space The Cannes Lions International Festival of Creativity...
Panadol | Cinema Activation | UAE
Panadol unveiled an innovative cinema activation in collaboration with Publicis Media, Motivate Val Morgan and VOX Cinemas. The campaign titled ‘The Art of Release’ - on display from 6...
VOX Cinemas Opens at Century Corner in Riyadh
VOX Century Corner is the exhibitor's 10th location in Riyadh. VOX Cinemas, the dedicated cinema arm of Majid Al Futtaim, opened its 16th location in the Kingdom of Saudi...
Ghoulishly Good: 15 Halloween Movie Recommendations for Kids
Halloween has arrived, and with it comes the perfect opportunity to dim the lights, cozy up on the couch, and dive into some spooky films. It's even more enjoyable when...