Reel Cinemas Opens at Marassi Galleria in Bahrain
With the opening of Marassi in Bahrain, Reel Cinemas now operates in three countries: the UAE, KSA, and Bahrain Reel Cinemas has opened its first venue in Bahrain at...
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Cannes Lions Announces 2024 Awarding Jury Members from the UAE
The UAE jury members will collaborate closely with awarding jurors from 54 markets to recognize and honor outstanding work from around the world at this year's festival Cannes Lions has...
How Cinema Advertising can be a Goldmine for Brands During Eid
Eid in the region isn't just a celebration; it's a spectacular opportunity for brands to captivate a vibrant and engaged audience. This Eid, the stage is set with over 14...
Clara Armanious to Represent the UAE at the Cannes Lions Roger Hatchuel Academy 2024
Clara Armanious, a senior student studying Strategic Communication and Marketing at Murdoch University Dubai, to represent the UAE at the exclusive Cannes Lions Roger Hatchuel Academy 2024 Established in...
Almost Impossible Agency Wins Gold at the UAE Young Lions Digital Competition 2024
Nayan Ganegoda and Braeden Bihag from Almost Impossible Agency won gold at the UAE Young Lions Digital Competition 2024 The 21st edition of the prestigious UAE Young Lions Digital...
The Best Christmas Ads of 2023
‘Tis the season once more! The arrival of the Christmas ad season is consistently met with great anticipation, and this year proved no exception. Retailers worldwide unveiled their festive commercials,...
META Cinema Forum Promises to Grow the Region’s Cinema Share
META Cinema Forum brings together cinema stakeholders from the Middle East, Africa, Asia, and CIS countries, committing to elevate the cinematic experience in emerging markets. The sixth edition of...
How Cinema Helps Brands to Capture the ‘Elusives’?
In the realm of marketing terminology, one encounters familiar buzzwords such as Gen-Z, resonating strongly within industry discussions and strategies. Yet, amid this prevalent vocabulary, a lesser-known term emerges: Elusives....
Cannes Lions to Launch the Luxury & Lifestyle Lions and Close the Mobile Lions
The Luxury & Lifestyle Lions launch recognises the significant transformation and disruption to the creative marketing of brands in the luxury space The Cannes Lions International Festival of Creativity...
VOX Cinemas Opens at Century Corner in Riyadh
VOX Century Corner is the exhibitor's 10th location in Riyadh. VOX Cinemas, the dedicated cinema arm of Majid Al Futtaim, opened its 16th location in the Kingdom of Saudi...