WARC – Motivate Val Morgan Cinema Advertising

August 20, 2024

Cannes Lions Owner Ascential Set to Acquire Effie

Ascential, the media and events company behind Cannes Lions, has entered into an agreement to acquire the commercial assets of Effie, the global benchmark in marketing effectiveness. Pending regulatory...

Why Media Quality and Attention Will Take Spotlight in 2024 and Beyond

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by Sahal Valliyot

April 29, 2024

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Why Media Quality and Attention Will Take Spotlight in 2024 and Beyond

According to a report by WARC Media, global advertising spend is poised for significant growth in 2024, potentially doubling compared to previous years and exceeding $1 trillion for the first...

Cannes Lions to Release The Global Lions Creativity Report of the Decade

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by Dumindrini Ratnayake

June 1, 2020

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Cannes Lions to Release The Global Lions Creativity Report of the Decade

The Global Lions Creativity Report will celebrate sustained creative success Winners will be announced throughout the week of LIONS Live Cannes Lions has announced that it will release...

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by Mohamed Sajith

November 18, 2019

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Indian Language Movies Are Underrated

Indian language movies have come a long way over the last few years! From their initial standard three hour long flicks featuring action-packed drama, tears, catchy and sing-along songs,...

WARC | Global Advertising Trends | A Focus on Cinema

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by Dumindrini Ratnayake

September 9, 2019

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WARC | Global Advertising Trends | A Focus on Cinema

Cinema advertising growth is outpacing all other traditional media, as Netflix’s rise shows no notable impact The global cinema advertising market is expected to be worth $4.6bn this year,...

The New White Paper by WARC – Anatomy of Effectiveness

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by Dumindrini Ratnayake

July 15, 2019

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The New White Paper by WARC – Anatomy of Effectiveness

WARC recently launched a new white paper ‘Anatomy of Effectiveness’ at the Cannes Lions International Festival of Creativity 2019 The white paper for brand marketers and advertising agencies alike, highlights...

MESH Experience | SAWA | Cinema – A Superhero Medium

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by Dumindrini Ratnayake

April 8, 2019

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MESH Experience | SAWA | Cinema – A Superhero Medium

How would you describe advertising of this day and age in one word? Overwhelming? Over a hundred years ago, marketeers could choose to communicate messages through two main mediums –...

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Tags: WARC

Cannes Lions Owner Ascential Set to Acquire Effie

Why Media Quality and Attention Will Take Spotlight in 2024 and Beyond

Cannes Lions to Release The Global Lions Creativity Report of the Decade

Indian Language Movies Are Underrated

WARC | Global Advertising Trends | A Focus on Cinema

The New White Paper by WARC – Anatomy of Effectiveness

MESH Experience | SAWA | Cinema – A Superhero Medium

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