[vc_row][vc_column][vc_column_text]Cinema advertising is the ultimate platform for brands, providing the most powerful medium to impact engaged consumers with audio visual storytelling.
The big screen, unrivalled sound quality and darkened auditorium create an immersive environment to watch the best first run content.[/vc_column_text][vc_tta_accordion shape=”square” color=”white” gap=”3″ c_position=”right” active_section=”5985899841564″ collapsible_all=”true” css=”.vc_custom_1467080364511{margin-bottom: 30px !important;}”][vc_tta_section title=”5 Reasons to Extend Media Budgets to Include Cinema” tab_id=”1466723462767-7da8bcbd-5a0d”][vc_column_text]Unrivalled impact
A desirable audience
The best content in the business
Specific Targeting
100% digital
Cinema delivers highly engaged audiences and premium first run content in the most impactful environment media budgets can buy.[/vc_column_text][vc_column_text css=”.vc_custom_1519723522612{margin-bottom: 15px !important;}”]
Download our Cinema Delivers Guide
[/vc_column_text][vc_btn title=”Cinema Delivers Guide” align=”left” i_icon_fontawesome=”fa fa-cloud-download” link=”url:http%3A%2F%2Fmotivatevalmorgan.com%2Fwp-content%2Fuploads%2F2018%2F02%2FFive-Reasons-to-Extend-Media-Budgets-to-Include-Cinema.pdf||target:%20_blank” button_block=”true” add_icon=”true”][/vc_tta_section][vc_tta_section title=”For Effective Advertising, Think Cinema!” tab_id=”1534235039945-062db5a5-4493″][vc_video link=”https://youtu.be/_0bL6qwMBy8″][/vc_tta_section][vc_tta_section title=”Cinema 360: Audience, Advertising and Movies” tab_id=”1519723626384-102b04cc-2513″][vc_single_image image=”18571″ img_size=”full”][vc_column_text]Commissioned by Motivate Val Morgan – market leader in cinema advertising across the Middle East, Ipsos – global market and opinion research specialist, conducted a study to decipher movie-going audiences and measure the effectiveness of cinema advertising in the UAE.
The report, Cinema 360: Audience, Advertising and Movies, examines the following:
- Cinemagoers: habits and preferences
- Cinema vs TV and Digital Mediums
- Movie genre insights for specific audience targeting
The study validates the distinctive power of cinema as a medium for entertainment and advertising: how premium first-run content, delivered to a captive and engaged audience, in an impactful environment, can deliver significant uplift and value to advertising budgets.[/vc_column_text][vc_column_text css=”.vc_custom_1520168357471{margin-bottom: 15px !important;}”]
Download our ‘Cinema 360: Audience, Advertising & Movies’ Reports
[/vc_column_text][vc_btn title=”Cinema 360: Executive Summary, Methodology and Overview” align=”left” i_icon_fontawesome=”fa fa-cloud-download” link=”url:http%3A%2F%2Fmotivatevalmorgan.com%2Fwp-content%2Fuploads%2F2018%2F03%2FCinema-360-MVM-IPSOS-EXECUTIVE-SUMMARY-METHODOLOGY-OVERVIEW-Research-2017.pdf||target:%20_blank” button_block=”true” add_icon=”true”][vc_btn title=”Cinema 360: Cinemagoer Habits” align=”left” i_icon_fontawesome=”fa fa-cloud-download” link=”url:http%3A%2F%2Fmotivatevalmorgan.com%2Fwp-content%2Fuploads%2F2018%2F03%2FCinema-360-MVM-IPSOS-CINEMAGOER-HABITS-Research-2017.pdf||target:%20_blank” button_block=”true” add_icon=”true”][vc_btn title=”Cinema 360: Cinema Vs. TV & Digital” align=”left” i_icon_fontawesome=”fa fa-cloud-download” link=”url:http%3A%2F%2Fmotivatevalmorgan.com%2Fwp-content%2Fuploads%2F2018%2F03%2FCinema-360-MVM-IPSOS-CINEMA-VS.-TV-DIGITAL-Research-2017.pdf||target:%20_blank” button_block=”true” add_icon=”true”][vc_btn title=”Cinema 360: Blockbusters” align=”left” i_icon_fontawesome=”fa fa-cloud-download” link=”url:http%3A%2F%2Fmotivatevalmorgan.com%2Fwp-content%2Fuploads%2F2018%2F03%2FCinema-360-MVM-IPSOS-BLOCKBUSTERS-Research-2017.pdf||target:%20_blank” button_block=”true” add_icon=”true”][vc_btn title=”Cinema 360: Chick-Flicks & Drama Movies” align=”left” i_icon_fontawesome=”fa fa-cloud-download” link=”url:http%3A%2F%2Fmotivatevalmorgan.com%2Fwp-content%2Fuploads%2F2018%2F03%2FCinema-360-MVM-IPSOSCHICK-FLICKS-DRAMA-MOVIES-Research-2017.pdf||target:%20_blank” button_block=”true” add_icon=”true”][vc_btn title=”Cinema 360: Family & Kids Movies” align=”left” i_icon_fontawesome=”fa fa-cloud-download” link=”url:http%3A%2F%2Fmotivatevalmorgan.com%2Fwp-content%2Fuploads%2F2018%2F03%2FCinema-360-MVM-IPSOS-FAMILY-MOVIES-KIDS-MOVIES-Research-2017.pdf||target:%20_blank” button_block=”true” add_icon=”true”][vc_btn title=”Cinema 360: Key Findings & Takeaways for Advertisers” align=”left” i_icon_fontawesome=”fa fa-cloud-download” link=”url:http%3A%2F%2Fmotivatevalmorgan.com%2Fwp-content%2Fuploads%2F2018%2F03%2FCinema-360-MVM-IPSOS-KEY-FINDINGS-TAKEAWAYS-FOR-ADVERTISERS-Research-2017.pdf||target:%20_blank” button_block=”true” add_icon=”true”][/vc_tta_section][vc_tta_section title=”AC Nielsen Quantitative Research on Cinema in the UAE” tab_id=”1458019182905-90d9f758-6877″][vc_single_image image=”18522″ img_size=”full”][/vc_tta_section][vc_tta_section title=”Cinema Delivers Incremental Reach (Val Morgan Australia)” tab_id=”1462846515889-5dc97c64-d58d”][vc_row_inner][vc_column_inner][vc_column_text]CINEMA: DELIVERS LIGHT TV VIEWERS
& drives incremental campaign reach[/vc_column_text][vc_single_image image=”6009″ img_size=”full”][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Cinema Enhances AV Strategy (Val Morgan Australia)” tab_id=”1458019200051-e5d09c5a-fde1″][vc_column_text]Research proves that cinema is a powerful component of an advertiser’s screen strategy when used in combination with TV and online advertising delivering a significant uplift in advertising effectiveness.[/vc_column_text][vc_single_image image=”6021″ img_size=”full”][vc_column_text]The research was conducted by BrandScience across two campaigns running identical creative on cinema, TV and online video and involved interviews with over 1,200 respondents. Respondents were grouped based on their opportunity to see across different media channels.
- Not exposed to any channel
- Only exposed to TV
- Exposed to both TV and online
- Exposed to cinema and TV
- Exposed to cinema and online
- Exposed to cinema, TV and online
For advertisers this presents compelling information on the role of cinema as part of any AV strategy in conjunction with television and online video.[/vc_column_text][/vc_tta_section][/vc_tta_accordion][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]